High barriers to entry have prevented many South Africans from accessing subscription TV. The level of penetration of subscription TV households in South Africa (currently around 35% of colour television households) is far behind other global markets. In the UK for example, every second TV home is subscribing to Pay TV services.

With its brand new offering, ODM intends to expand the South African subscription TV market by providing its viewers with more choice and affordability.


S5 Box